PFA’s climate-friendly pension proves more popular with men

Danish pension provider PFA’s climate-friendly pension offering is more popular with men than women, new data has revealed.

Figures published by PFA, reveal that the typical Klima Plus customer is a man aged between 25 and 44, living in Copenhagen. A breakdown of the demographic reveals that 60.7 per cent of customers in Klima Plus are male, compared to 39.3 per cent that is female.

However, it should be noted that PFA’s entire customer base has a slightly higher proportion of men to women; 51.6 per cent male to 48.4 per cent female.

Despite this, women may soon catch up as PFA said a higher proportion (29.8 per cent) of women who use the investment guide tool opt for a share in Klima Plus, which averages out at 43.1 per cent. This compares to 26 per cent of men who receive a recommendation via investment guidance, who choose an average share of 44.3 per cent.

Its Klima Plus offering was launched just over a year ago and has proved popular with pension savers. Nearly DKK 7bn has been invested in the fund in its first year. Its investments include wind turbines off Scotland, solar parks in England and hybrid ferries in Denmark.

Speaking in April, PFA investment director, Kasper A. Lorenzen, said customers had “embraced” the product.

PFA is Denmark's largest pension company with the most customers, which makes Klima Plus the largest pension offering in the area of climate and sustainability.

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