The newly created Keyridge Asset Management has appointed Rob Williams as chief commercial officer.
Williams brings over 30 years of experience working in the investment industry and will be responsible for driving the firm’s commercial strategy, deepening client relationships, and supporting Keyridge’s growth plans.
He previously held the role of chief distribution officer at Royal London Asset Management, where he was responsible for sales and client service.
Before this, he served as chief sales and marketing officer at Skandia Investment Group, having begun his career at JP Morgan Asset Management, where he held a number of roles, including head of European marketing.
This follows the recent announcement of Keyridge’s formation by the Canadian parent company, Great-West Lifeco, with Canada Life Asset Management (CLAM), Irish Life Investment Managers (ILIM) and Setanta Asset Management consolidated into the brand.
Keyridge Asset Management CEO, Patrick Burke, said: “Rob’s experience and knowledge of different investment audiences will be hugely valuable as we seek to establish what we believe is an exceptionally attractive proposition for investors.”
Williams added that he is “hugely excited” to join the firm.
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