The Irish government has launched a major national campaign designed to raise awareness of the new auto-enrolment retirement savings system, My Future Fund.

Minister for Social Protection, Dara Calleary TD, announced the launch of the campaign today (7 July), confirming that the rollout of My Future Fund in Ireland is now "well underway" ahead of the January 2026 launch.

In particular, the multimedia advertising campaign will further inform people about how the new system will work, who can participate, and what it will mean for them.

This campaign is also being supported through a range of information resources on a dedicated online hub, alongside informational videos on YouTube.

Webinars are also being hosted by departmental officials on an ongoing basis and have already been attended by over 10,000 employers, HR professionals, financial advisors and payroll providers ahead of the reforms coming into force.

The "landmark reforms" will see employers match the amounts saved by their employees, with the state then topping up each participant’s savings pot by €1 for every €3 they contribute.

Announcing the launch of the awareness campaign, Calleary said: "I believe that My Future Fund will transform how people save for their retirement. This landmark policy will help hundreds of thousands of hardworking people in Ireland put money aside for their life after work.

“Auto Enrolment has been talked about for decades. I am delighted that this is finally happening. My Future Fund will mean that two out of three private sector employees who currently have no supplementary pension will get to enjoy a greater sense of wellbeing and financial freedom in the future."

Calleary explained that one key message that the awareness campaign will be looking to share is the fact that My Future Fund has been specifically designed to keep employer administration to a minimum.

"A new body, the National Automatic Enrolment Retirement Savings Authority (NAERSA) will handle the bulk of this work," he explained.

"That includes identifying and enrolling eligible employees, managing opt-ins, opt-outs and suspensions, calculating contributions, and notifying employers of amounts due through payroll.

"All employers will have to do is engage with NAERSA when it is up and running and transfer, through their payroll provider, the contributions owed on behalf of their employees. NAERSA will do the rest.”

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