Eighty-five per cent of Sampension customers have said responsible investment is key to their satisfaction with the pension provider, according to a survey conducted by Epinion on behalf of the pension company.

The survey of 1,415 customers conducted in January 2026, examined customers’ attitudes towards responsible investment, otherwise known as environmental, social and governance (ESG) issues.

Overall, Sampension customers indicated that all three areas are important when Sampension invests their pension savings.

The survey showed that Sampension’s customers place particular emphasis on traditional areas of social responsibility, such as the fight against corruption, respect for human rights and compliance with international sanctions.

At the same time, customers expect Sampension to invest responsibly across the entire ESG spectrum – including in relation to climate and the environment.

“It is very encouraging that customers see a clear alignment between their own values and the way we invest their pension savings. At Sampension, we aim to take broad social responsibility and combine this with competitive returns,” Sampension head of ESG, Jacob Ehlerth Jørgensen, said.

In addition, the survey found that a large proportion of customers believe that social responsibility plays an active role in investment decisions. Most customers who have formed an opinion also felt that Sampension’s investment values are well aligned with their own.

“Trust is absolutely crucial when we manage our customers’ pension savings. That is why it is important to us that customers can see themselves reflected in our approach to responsible investment,” Ehlerth Jørgensen added.

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